The Boston Consulting Group have conducted a recent study that has revealed 48 per cent of millennials say they try to select brands that actively support social causes.
A social cause close to the heart of Assertion is that of being anti-animal testing so here is our guide to find those products that are not tested on animals while not breaking the bank.
It can be a misleading world of companies using labels that do not actually have any legal meaning or actual certification.
To myth-bust any brand that says they are cruelty-free or do not test on animals simply do a google search to see if they are owned by companies that do test such as L’oreal or Estée Lauder or sell the products in China, China requires animal testing by-law.
Sadly, Bare Minerals, the Body Shop and Urban Decay who all do not test their actual products on animals are owned by L’oreal who does conduct testing so that they can sell the products in China.
However, here is a list of products that are through and through animal friendly.
“The strength of feeling against this unscientific and cruel practice has not diminished over the years, which means that it is safe to say that Fighting Animal Testing is not just a Lush position and policy, but is a lifetime goal and the core value of our company.”
Lush have not only had a life-long stance against animal testing but also stand strongly for fairtrade, environmental friendly practices and provide vegan products.
Pixi does not test on animals, neither do their suppliers conduct any on their behalf while also selling vegan friendly make-up brushes.
A little known fact is that all superdrug own products are not tested on animals, including dry shampoo, toothpaste and household products.
The B. range, exclusive to Superdrug, is vegan, cruelty free and includes products for men and women.
Natural Collection is also incredibly kind to your pocket and Boot’s sister brand No7 is also not tested on animals.
Aesop also refrains from using animal-derived ingredients in their products, making them vegan friendly and they use recyclable materials for their packaging.
6. Burt’s Bees
Burt’s Bees not only do not test on animals but they advocate for the highest standards of free trade and working conditions in the sourcing of their products.
7. Lily Lolo
Lily Lolo also advocate their products to be made using only ingredients that are proven to nourish and protect the skin so no parabens and phthalates, synthetic perfumes or dyes.
All BarryM products are also suitable for vegetarians but some do contain beeswax; vegan products show a clear, green logo. They also work with charities such as Humane Society International and FOUR PAWS.
Now, they are not a make-up brand but it is not just beauty products where we need to cast our cruelty free eye. Ecover’s products are also completely pet friendly to use in your home.
Their products also tend to use plant-based ingredients as they can still “pack a punch” while being renewable, much better than “depleting dirty petroleum”.
The products are also suitable for those that tend to suffer from skin and eye irritation issues.
The packaging is also 100 per cent recyclable and made from 75 per cent plantplastic and 25 per cent postconsumer recycled plastic.
Their factory in Belgium even includes wood and eco-bricks in place of steel and concrete, a living plant roof to provide insulation – no need for heating or air conditioning and recycled rainwater is used for washrooms, toilets and maintenance.
Ecover did pioneer the way in eco-friendly household products but they are now not the only ones.
They never test on animals and use ingredients from plants “not from chemical plants.”
And if you are ever in doubt about a product look for the leaping bunny logo.
Img credit: Instagram (featured image: Flickr)